Increases Brand Awareness/ Loyalty
With millions of users on social media such as Facebook, Twitter, Instagram, and many others. one can easily reach out to a large number of customers on a new brand within the shortest period of time and still keep in touch with them on an existing product.
As we all know social media allows businesses to share or advertise their brand across all social platforms which create the option for both audio and visual creatives, thereby giving customers a clear understanding of a new brand
Promoting your Business and Services
This one of the most important benefits of social media, it serves as a medium through which your businesses could be easily promoted to a large number of your target audience at the right place and the right time
That many people all over the world, especially in developed countries, have adopted the social media as part of their daily life is not in doubt, and wherever people congregate, you have markets developing and where you have markets developing you have sales of a product. As the people on social media continue to grow, so is the increase in sales, thereby leading to the growth of any business.
Engage with your Customers
Social media has shown us how important it is to pay attention to consumer conversations and drive worthwhile engagement across all media channels; it provides a two-way communication for the customers so that that they can be served better and their problems solved, this also helps businesses to improve on the quality of their product to meet the consumers need
Increases Web Traffic
One major importance of the social media in business growth is that it makes it possible to easily channel traffic to your web sites thereby increasing the number of prospective buyers on the website and possibly leads
It’s very Cheap to Use and Easily Accessible
Social media is almost free to use in promoting your business as compared to the traditional media which requires heavy budget to promote your business, that is too small businesses with limited budget can easily promote their businesses through social media platform and yet still get the same result, it is very easy to access and does not require much stress. From the comfort of your bedroom, you can easily promote your businesses on social media.
You can believe me that a good creative and well-structured advertising message promoted on social media can travel fast and wide like a wildfire set in the forest at the peak of the harmattan season, that is to say as more people likes, comment and share your post, it can easily go viral thereby reaching a larger number of your target audience.
Social media enables you to easily find out how your fellow competitors are faring, with these you can see what they are doing that you can improve on, or counter their strategy on how you can reach your target audience.
Social media is an important marketing tool which enables you to collect leads-(demographic information of a customer who has an interest in your brand). And also build your email list.