The Importance Of Hashtags In Digital Media Campaigns

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A hashtag is something that was created and then made popular as a way to organize the huge amount of content working its way through Twitter and utilized by online users to discuss specific events, relevant issues, and particular topics. A hashtag is created by including the symbol “#” in front of a word or words without spaces. A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable by other users.
A hashtag campaign is a marketing initiative usually meant to gain social media attention, to create engagement, or drive traffic for a specific topic, product or idea. Use it as your central business tag, that you and your customers can use anytime, and on any social site. Make a brand hashtag that is unique to your company. Do a search for the hashtags you’re thinking about. Search for it on Twitter, Instagram, Pinterest, Google+ and Facebook before you implement it.
The Importance of Hashtags: Know Where, Why, and How to Use Them. Hashtags play a crucial role in developing an interest in your social media accounts and are used on a number of social media platforms, most commonly, Twitter and Instagram. Including a hashtag with your posts helps to categorize content for your audience. But do you know how to use hashtags properly, for better-targeted marketing campaigns?
When used strategically, hashtags can provide you with a ton of benefits. They can be used to get your content in front of a bigger audience, raise awareness about your brand, target a very specific group of people, boost your SEO, and use hot trends and topics to your advantage, among other things. For better digital marketing campaigns, below are some hashtag tips to consider;
1. Boost the organic reach of your post:
The best weapon in your campaign, aside from influencer marketing, is hashtags. Basically, they help Instagram categorize your content, and get it in front of its intended audience.
2. Create branded hashtags:
This is probably the most important thing you can do for your campaign. Branded hashtags, like their name indicates, contain the name of your brand. But they might also contain your company’s slogan, name of a specific product, or one of your campaigns.
3. Join trending topics:
Trending topics can benefit your marketing efforts to a significant extent since they engage an insane number of readers. The right hashtags for a trending topic can get your product, service, brand, or content in front of a massive audience. They even are seen by people who aren’t necessarily a part of the audience you are trying to target, resulting in better brand awareness. You can use hashtags to join trending topics in one of two ways. You can simply wait until a topic related to your niche becomes popular and then use the right tags. However, while this will get you in front of the right audience, sometimes your niche will not be the source of many trends.
4. Promote contests and giveaways:
Contests and giveaway boost user engagement like nothing else. People like to compete, but even more than that, they love discounts and free stuff. When it comes to giveaways, it’s better to do several smaller ones than one massive giveaway, because it will help you build momentum on social media. Contests, on the other hand, result in a ton of user-generated content with your hashtags in it, which means better awareness about your brand.
Raise awareness about a particular topic:
Hashtags which spread awareness about an important topic not only have the ability to go viral, but they also result in a lot of user-generated content. At the same time, you, as well as the community, will be spreading awareness about your own company. Even more important, you will actually do some good, and your company will be viewed as socially responsible.
Learn how to use social listening to track hashtags, identify the ones that work, and make your social media marketing more effective than ever.

Ikyume Dooshima

Ikyume Dooshima

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